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Adapting to evolving threats

Alpha Generation understands the threat landscape that organisations face is always evolving and new threats are emerging all the time.

By connecting the latest in proactive security solutions with the resellers who can deliver them, we help to minimise this changing threat and keep your customers productive.

Adapting to Evolving Threats
Adapting to Evolving Threats

About Alpha Generation

Alpha Gen is a specialist IT distributor with a focus on proactive security

We help vendors navigate the UK channel. We help resellers tap into the always-evolving security market – with the advantage of a distribution partner who can keep up. And, through the channel, we help end-users get the most advanced security for everything from email to infrastructure.

In fact, everything we do pretty much meets your expectations of what a distributor does. The difference?

We then make it our business to exceed them.

What we do

And what you get

We give vendors everything they need to navigate the channel, and resellers everything they need to sell. It’s a combination of industry and technical insight, practical sales support, and personal service.

Most distributors would call it ‘value-add’. We just call it doing good business.

We know IT channel

As part of the team behind Arc Technology, Stuart Reay, Chris Walsh and Mark Weatherill have decades of IT distribution experience between them. They know the UK channel inside out.

We know sales matter

It all comes down to putting products in the hands of customers. That’s why we’re proactive about generating leads for resellers, developing effective marketing campaigns, and helping you extend your reach.

You know where we are

If you love being put on hold or fighting through contact centre menus, we’re not for you. But if, like us, you’d rather speak to people who know what you need, we’re a good call.

What we’re focused on

And why that matters

At Alpha Generation, we’re focused exclusively on proactive IT security. And we know that while it’s our focus, the same can’t be said of end-users.

While most organisations understand the disastrous consequences of a data breach, they simply don’t have the resources to keep track of evolving threats. After all, it’s productivity – not preparation – that pays the bills.

But, for us, keeping on top of security is our core business. It’s our job to understand the latest threats, and predict the new ones that may appear tomorrow.

Our security focus gives us a full, varied insight into this complex segment of the industry. It’s through sharing that expertise with our resellers that we maximise exposure for our vendors.

Where we came from

And where we’re going

Alpha Generation was founded in May 2013 as an alternative to broadline IT distribution for security products.

While large distributors focused their attention on making big accounts even bigger, we stepped in to support newer vendors bringing innovative products to market.

Since then, we’ve been moving fast. We’ve grown our vendor portfolio based on the demands our resellers identify in the market. We’ve partnered with companies whose products genuinely bring innovation to the IT security landscape.

And it’s all built on a strategy of quality, not quantity – so while we’re growing, we’re keeping hold of our uniquely hands-on approach.