We help vendors navigate the UK channel. We help resellers tap into the always-evolving security market – with the advantage of a distribution partner who can keep up. And, through the channel, we help end-users get the most advanced security for everything from email to infrastructure.
In fact, everything we do pretty much meets your expectations of what a distributor does. The difference?
We then make it our business to exceed them.
As part of the team behind Arc Technology, Stuart Reay, Chris Walsh and Mark Weatherill have decades of IT distribution experience between them. They know the UK channel inside out.
It all comes down to putting products in the hands of customers. That’s why we’re proactive about generating leads for resellers, developing effective marketing campaigns, and helping you extend your reach.
If you love being put on hold or fighting through contact centre menus, we’re not for you. But if, like us, you’d rather speak to people who know what you need, we’re a good call.
At Alpha Generation, we’re focused exclusively on proactive IT security. And we know that while it’s our focus, the same can’t be said of end-users.
While most organisations understand the disastrous consequences of a data breach, they simply don’t have the resources to keep track of evolving threats. After all, it’s productivity – not preparation – that pays the bills.
But, for us, keeping on top of security is our core business. It’s our job to understand the latest threats, and predict the new ones that may appear tomorrow.
Our security focus gives us a full, varied insight into this complex segment of the industry. It’s through sharing that expertise with our resellers that we maximise exposure for our vendors.
Alpha Generation was founded in May 2013 as an alternative to broadline IT distribution for security products.
While large distributors focused their attention on making big accounts even bigger, we stepped in to support newer vendors bringing innovative products to market.
Since then, we’ve been moving fast. We’ve grown our vendor portfolio based on the demands our resellers identify in the market. We’ve partnered with companies whose products genuinely bring innovation to the IT security landscape.
And it’s all built on a strategy of quality, not quantity – so while we’re growing, we’re keeping hold of our uniquely hands-on approach.