Alpha Generation Distribution Ltd is a 4SEC Group Company
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Meet the Team

Specialists in IT security and impeccable service

As a Value Added Distributor, there’s nothing more important than our people. After all, they’re the ones that add value…

Delivering a standard of service and support that helps vendors succeed in the UK channel and gives our partners compelling, in-demand products.

Directors

Stuart Reay

Stuart

Stuart’s been in IT distribution for almost 25 years – Alpha Gen is his fourth venture in the industry. But while a lot has changed in that time, he’s driven all of his endeavours to success with a remarkably similar approach. He’s relentlessly focused on a small number of vendors and natural, organic growth. It’s certainly working so far.

Chris Walsh

Chris

Chris helps our vendors build new channel strategies when taking products to market. Having worked at the leading edge of Value Added Distribution since the 1990s, he brings expert knowledge of the channel and how vendors can navigate it successfully. Outside work, he yearns for the days he could play Rugby – but fills that void driving his kids to sport all weekend.

Mark Weatherill

Mark

Mark has been in the IT distribution business since the late 80s. He knows distribution inside-out, starting in technical support, moving through product management, and finally arriving at marketing. At Alpha Gen, he brings the advantage of 16 years of IT channel marketing, delivering campaigns at all levels. He has the best crayons in the office.

The Sales Team

Lisa Scott

Lisa

Outside of work, Lisa has sung semi-professionally most of her adult life, so we can be sure she will deliver a top performance when it comes to Sales. Lisa also has celebrity followers including Gary Barlow; so give her a call and it could be the “greatest day” of your life.

Andy Batty

Andy

A staple of the Alpha Gen team, Andy is a reliable, approachable source of whatever information you need to know. You can ask him anything. Just don’t ask about his questionable taste in films.

Thomas Coleman

Tom

Tom brings his industry expertise to the team. When he’s not busy keeping up with his daughter’s social calendar, Tom enjoys entertaining friends and family with his culinary skills.

Stuart Imrie

Stuart

Stuart is knowledgeable, genuine and knows how to make things happen. He also happens to be an authority on dad jokes- he’s adamant his dad invented the cold air balloon, but it never took off.

Matt Hubbard

Matt

As an ex-reserve infantry soldier, he brings discipline and diligence to everything he does — and, working closely with our varied partners, his juggling skills come in useful too.

Robyn Trossell

Robyn

Robyn never stops surprising us with her ever-growing list of unexpected skills including being an aerial silks performer. Robyn is also a regular Crufts attendee and takes the ‘lead’ both in and outside of work.

Laura Hankey

Laura

Working tirelessly to get sales through, you can rely on Laura to get the job done. With her infectious personality, she likes to keep the office entertained with her endless supply of jokes whilst munching on her stash of curly wurlys.

Rose Thorpe

Rose

Rose brings her creative nature and her relationship building skills to the team. Whilst enjoying the finer things in life, Rose is also a keen Footgolf player, coming 12th in the UK ladies tour.

Stacy Loughrey

Stacy

Behind the scenes, Stacy is a fully qualified hairdresser and her hidden talent of cake baking hasn’t been missed by the office. Now they can’t cope without their weekly sugar fix.

Josh Skinner

Josh

After flying the nest to Florida at 19 to become a qualified pilot, Josh has now landed at Alpha where he can spread his wings building relationships with our partners.

Victoria Baxter

Tori

Tori is a big fan of space, astronomy and NASA and enjoys stargazing through her telescope. She also loves cooking and baking for the office who all think her treats are out of this world.

Robbie Healy

Robbie

In his spare time, Robbie is a fully qualified tennis coach and helps run a Sunday league football club. He is always causing a ‘racquet’ in the office with his impression of the worm from the 1986 film Labyrinth ‘Ello’!

Joe Walters

Joe

Joe brings great enthusiasm to the team with his hard-working attitude. Being the office festival goer, Joe travels far and wide to see the latest bands wearing his vibrant t-shirts – you won’t miss him in the crowd.

Amy

Amy brings her calm and friendly nature to the team. Enjoying the quiet life, she spends her spare time walking her labrador and cooking up some tasty treats which we’ll look forward to trying!

Mat

Whether it’s recording, producing or playing, Mat’s a regular gig-goer who enjoys all things music. With expertise in tattoo removal and attention to detail, he’s also the go-to guy for any regretful tattoos.

Kelly

After working as a lorry driver, Kelly’s making up for time spent on the road with her lively and sociable personality in the office. Kelly can also offer travel advice from the sites of Asia to the strip of Magaluf.

Claire

Claire is the office social leader who keeps everyone entertained with film impressions, particularly her favourite, Step Brothers, and arranging nights out for the team. Did we just become best friends? Yup.

Aliyah

Whether it’s organising her next solo adventure travelling Europe or scheduling in weekends of festivals, Aliyah brings organisation, attention to detail and a sociable personality to her new role.

The Tech Team

Lee Morton

Lee

Lee’s technical knowledge is unparalleled and he’s happy to help anyone who asks – which the rest of the team often do – in a clear, easy to understand sort of way. All he asks in return is a strong cup on tea.

Adam Davies

Adam

Adam brings a wealth of 20 years experience to the team. When he’s not at work he spends time watching CBeebies with his two daughters, and occasionally helps his mother-in-law work out how to use her new smartphone.

Andrew Garton

Andrew

Since becoming a Dad, his night time hobby of computer gaming has taken a ‘back seat’ when it comes to nappy changing and helping with the night time feeds.

Jake Needham

Jake

Jakes knowledge of every intricacy of new technology makes him the go-to for anything tech related- just don’t ask him about anything else. Outside of work he swaps IT for PT with regular gym sessions.

Matt Boyce

Matt

Matt is an all-round knowledgeable guy so he’s great for any IT questions. Outside of work, Matt likes travelling to unusual places, including the well-known holiday resort Chernobyl, as well as tomato fighting at La Tomatina – which is in fact a fruit.

Connor Clarke

Connor

Connor enjoys all things cars, especially the classics. With his witty sense of humour, he also shows a softer side treating his dogs like royalty with food fit for Queens.

James

Coming up to his fourth trip to Vegas, James loves to take a gamble. At weekends, he swaps playing black jack for football. Workin’ 9 til 5, you’ll find James at his desk listening to country music.

The Marketing Team

Stacey Logan

Stacey

Stacey brings impressive attention to detail and wealth of marketing experience to the team. With a competitive streak and her eye always on the ball, Stacey enjoys playing netball for a local team in her spare time.

Emma

Keen to explore more, Emma always has her eye on her next city break escape. After recently moving into her new home, she spends her spare time decorating and tackling Ikea furniture.

The Finance Team

Alpha Gen Mono Logo

Lisa

With her breadth of general knowledge, Lisa is the sort of person you’d want on your pub quiz team. She also dedicates her personal time to ferrying her daughter around to a hectic schedule of social activities.

Cara Humphreys

Cara

Cara is great at staying calm and collected under pressure, which also comes in handy as a aerial hoop performer. Her spare time is often spent decorating and ‘hinching’ her newly bought home.

Jennifer Fotheringham

Jen

Jen is always on the go with her 3 children. When she does have spare time, she’s often ‘hinching’ her new home or relaxing in her hot tub.