Alpha Generation Distribution Ltd is a 4SEC Group Company
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Meet the Team

Specialists in IT security and impeccable service

As a Value Added Distributor, there’s nothing more important than our people. After all, they’re the ones that add value…

Delivering a standard of service and support that helps vendors succeed in the UK channel and gives our partners compelling, in-demand products.


Stuart Reay


Stuart’s been in IT distribution for almost 25 years – Alpha Gen is his fourth venture in the industry. But while a lot has changed in that time, he’s driven all of his endeavours to success with a remarkably similar approach. He’s relentlessly focused on a small number of vendors and natural, organic growth. It’s certainly working so far.

Chris Walsh


Chris helps our vendors build new channel strategies when taking products to market. Having worked at the leading edge of Value Added Distribution since the 1990s, he brings expert knowledge of the channel and how vendors can navigate it successfully. Outside work, he yearns for the days he could play Rugby – but fills that void driving his kids to sport all weekend.

Mark Weatherill


Mark has been in the IT distribution business since the late 80s. He knows distribution inside-out, starting in technical support, moving through product management, and finally arriving at marketing. At Alpha Gen, he brings the advantage of 16 years of IT channel marketing, delivering campaigns at all levels. He has the best crayons in the office.

The Sales Team

Lisa Scott


With over 14 years leading and coaching sales teams, Lisa is Alpha Gen’s Sales Manager. Outside of work, Lisa has sung semi-professionally most of her adult life, so we can be sure she will deliver a top performance when it comes to Sales. Along with her channel connections, Lisa also has a few celebrity followers including Gary Barlow; so give her a call and it could be the “greatest day” of your life.

Andy Batty


Andy leaves no stone unturned. He lets no question go unanswered. And if those sound like clichés, it’s proof that some clichés are true. A staple of the Alpha Gen team, he’s a reliable, approachable source of whatever information you need to know. You can ask him anything. Just don’t ask about his questionable taste in films.

Thomas Coleman


Having joined Alpha Gen after 5 years of running his own distribution company, Tom is happy to be working alongside human beings again after pretty much sailing a lone ship. Tom brings to the team his expertise, focusing on Stormshield. When he’s not busy keeping up with his daughter’s social calendar, Tom enjoys entertaining friends and family with his culinary skills.

Stuart Imrie


With more than 15 years’ experience in sales, Stuart knows how to make things happen. Since joining Alpha Gen in 2016, he’s managed accounts with a value-added approach that’s knowledgeable, genuine, and practical. He also happens to be an authority on dad jokes – he’s adamant his grandfather invented the cold air balloon, but it never took off.

Matt Hubbard


Matt is one of the Account Managers at Alpha Gen building new leads that bring huge value to our network of resellers. As an ex-reserve infantry soldier, he brings discipline and diligence to everything he does — and, working closely with our varied partners, his juggling skills come in useful too.

Robyn Trossell


Once you’ve become acquainted with Alpha Gen, it’s Robyn who will guide you through the next stage of your journey. Our partners trust her to go above and beyond, consistently delivering the greatest customer satisfaction and efficiency. Robyn never stops surprising us with her ever-growing list of unexpected skills and party tricks.

Laura Hankey


With previous experience working for an outsourced account in the Philippines, Laure is part of the Account Management team at Alpha Gen. Taking things in her stride, you can rely on Laura to always get the job done, working tirelessly to get those sales through. With her infectious personality, she likes to keep the office entertained with her endless supply of jokes whilst munching on her stash of curly wurlys.

Rose Thorpe


With her creative nature, Rose has an incredible quality of reaching out and building relationships. Recently taking on the role of Stormshield Account Manager, she will be helping the team onboard new resellers and increase Stormshield sales. Whilst enjoying the finer things in life, Rose is also a keen Footgolf player, coming 12th in the UK ladies tour.

Stacy Loughrey


Being super organised and a quick learner, Stacy is Thycotic’s Sales Administrator supporting the team with opp creation, open cases and quotations. Behind the scenes, Stacy is a fully qualified hairdresser and her hidden talent of cake baking hasn’t been missed by the office. Now they can’t cope without their weekly sugar fix.

Josh Skinner


With experience working as a BDM in the Thycotic team, Josh has recently moved into the role of Enterprise Account Manager. Josh will be building relationships with partners in the UKI & the Nordics, introducing them to Alpha Gen’s vendor portfolio. At the age of 19, Josh decided to fly the nest to Florida to become a qualified pilot and landed at Alpha where he can spread his wings.

Victoria Baxter


Moving from Florida 2 years ago, Tori works on the Thycotic team as a Business Development Manager. Tori is a big fan of space, astronomy and NASA and enjoys stargazing through her telescope. She also loves cooking and baking for the office who all think her treats are out of this world.

Robbie Healy


Previously working in media and marketing sales, Robbie’s focus is on Thycotic, supporting the team and creating new opportunities. In his spare time, Robbie is a fully qualified tennis coach and helps run a Sunday league football club. He is always causing a ‘racquet’ in the office with his impression of the worm from the 1986 film Labyrinth ‘Ello’!

Terry Mann


With experience in the IT industry, Terry is our Bromium Lead Product Specialist. Terry is a fly fishing fanatic having represented England at the World & European Championships. When he’s not entertaining his children, you can catch him at the weekends enjoying some peace and quiet on the lakes. Contact Terry if you have any queries regarding ‘phishing’ he will be happy to help.

Joe Walters


Joe is training to be Thycotic’s Privilege Manager Specialist. With experience in data analysis and restaurant management, Joe brings great enthusiasm to the team with his hard-working attitude. Being the office festival goer, Joe travels far and wide to see the latest bands wearing his vibrant t-shirts – you won’t miss him in the crowd.

The Tech Team

Lee Morton


Having been in the industry since 1998, Lee’s technical knowledge is unparalleled. But you’ll be pleased to know it’s not in that indecipherable sort of way. Instead, he’s happy to help anyone who asks – which the rest of the team often do – in a clear, easy to understand sort of way. All he asks in return is a strong cup of tea.

Adam Davies


Adam joins us as our Head of Service Delivery. With various roles over the past 20 years in enterprise IT sales, professional services, and IT operations he brings a wealth of experience to develop the professional services arm of our business. When he’s not at work he spends most of his time watching CBeebies with his two daughters, and occasionally helps his mother-in-law work out how to use her new smartphone.

Andrew Garton


Andrew is an asset to the Tech Team at Alpha Gen. With his wide-range of IT experience, he supports our partners with live demos and servicing support. Recently becoming a new Dad, his night time hobby of computer gaming has taken a ‘back seat’ when it comes to nappy changing and helping with the night time feeds.

Jake Needham


Not everyone in Alpha Gen knows every intricacy of new technology. Thankfully, Jake does. With his Level 3 IT Apprenticeship he’s a young man with an incredible level of wisdom when it comes to IT. When we or our partners need technical support, Jake’s where we find it. We trust him to be an ever-present source of the best snacks in the office.

Matt Boyce


Matt is our Service & Support Engineer and all-round knowledgeable guy. If there’s any technical questions, or if you need an extra member on your local pub quiz team, he’s the man you need to speak to. Outside of work, Matt likes travelling to unusual places, including the well-known holiday resort Chernobyl, as well as tomato fighting at La Tomatina – which is in fact a fruit.

Connor Clarke


With a degree in Computing, Connor is Alpha Gen’s Service Desk Analyst. Working closely with our vendors, Connor handles internal and external support whilst ensuring the CRM system is up-to-date and meets GDPR regulations. Connor enjoys all things cars, especially the classics. With his witty sense of humour, he also shows a softer side treating his dogs like royalty with food fit for Queens.

The Marketing Team

Stacey Logan


New to the IT security industry, Stacey brings to the team a wide range of marketing experience. With her impressive attention to detail, she won’t stop until her work is perfect. Working on all things marketing, you can rely on her to get the message out loud and clear. With a competitive streak and her eye always on the ball, Stacey enjoys playing netball for a local team.

The Finance Team

Alpha Gen Mono Logo


A qualified Certified Accountant, Lisa oversees our Finance department. Since joining us in 2016, her diligent, structured approach has kept everything ship shape. She’s also the sort of person you’d want on your pub quiz team and, outside of work, dedicates her personal time to ferrying her daughter around to a hectic schedule of social activities.

Cara Humphreys


Cara is all about the numbers. Her organisational skills are unmatched – even under pressure she’s calm and collected. While working at Alpha Gen, she’ll be completing her AAT qualification. And we’re not saying she’s ‘nesh’, but she’ll probably be doing so while wearing her designated office cardigan.

Jennifer Fotheringham


Working towards her AAT qualification, Jen works in the finance department. Recently married, Jen balances the numbers at Alpha Gen and at home loves spending time with her children. Always on the go, she loves a good spreadsheet to keep her in tow, preparing for the next big thing.