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Meet the Team

Specialists in IT security and impeccable service

As a Value Added Distributor, there’s nothing more important than our people. After all, they’re the ones that add value.

Since 2013, we’ve grown our team across two offices – one in Retford and the other in Wakefield. Both branches work closely together, all focused on the same goal:

Delivering a standard of service and support that helps vendors succeed in the UK channel and gives our partners compelling, in-demand products.



Stuart’s been in IT distribution for almost 25 years – Alpha Gen is his fourth venture in the industry. But while a lot has changed in that time, he’s driven all of his endeavours to success with a remarkably similar approach. He’s relentlessly focused on a small number of vendors and natural, organic growth. It’s certainly working so far.


Chris helps our vendors build new channel strategies when taking products to market. Having worked at the leading edge of Value Added Distribution since the 1990s, he brings expert knowledge of the channel and how vendors can navigate it successfully. Outside work, he yearns for the days he could play Rugby – but fills that void driving his kids to sport all weekend.


Mark has been in the IT distribution business since the late 80s. He knows distribution inside-out, starting in technical support, moving through product management, and finally arriving at marketing. At Alpha Gen, he brings the advantage of 16 years of IT channel marketing, delivering campaigns at all levels. He has the best crayons in the office.

The Sales Team


Always on the ball, Vicki oversees the sales pipeline and forecast – but that’s just scratching the surface of her role at Alpha Gen. As she runs around the office, you’ll find her doing everything she can to manage, mentor and support our internal sales team. And if you don’t, you’ll find her over in ‘Granola’ corner – just follow the crumbs.


Andy leaves no stone unturned. He lets no question go unanswered. And if those sound like clichés, it’s proof that some clichés are true. A staple of the Alpha Gen team, he’s a reliable, approachable source of whatever information you need to know. You can ask him anything. Just don’t ask about his questionable taste in films.


An important link in the Alpha Gen business, Elliot brings our products to market, singing their praises to anyone who will listen. As he talks to VARs and MSPs, he draws on expert product knowledge to show the opportunities of new technology. And as he talks to the rest of the team, he rightly earns his title as the Wakefield office’s king of banter.


Part of the Wakefield branch, Louis specialises in recruiting new partners. If you’re new to Alpha Gen and want to find out more, he’s your guy – he’ll answer your questions and queries until you know everything there is to know about our products, our vendors, and the opportunity they present. He’s also a proud Lemon and Ginger Tea enthusiast.


Focused on Thycotic, Matt’s builds new leads that bring huge value to our network of resellers. As a reserve infantry soldier, he brings discipline and diligence to everything he does — and, working closely with our varied partners, his juggling skills come in useful too.


With more than 15 years’ experience in sales, Stuart knows how to make things happen. Since joining Alpha Gen in 2016, he’s managed accounts with a value-added approach that’s knowledgeable, genuine, and practical. He also happens to be an authority on dad jokes – he’s adamant his grandfather invented the cold air balloon, but it never took off.


Once you’ve become acquainted with Alpha Gen, it’s Robyn who will guide you through the next stage of your journey. Our partners trust her to go above and beyond, consistently delivering the greatest customer satisfaction and efficiency. Robyn never stops surprising us with her ever-growing list of unexpected skills and party tricks.


The Tech Team


Having been in the industry since 1998, Lee’s technical knowledge is unparalleled. But you’ll be pleased to know it’s not in that indecipherable sort of way. Instead, he’s happy to help anyone who asks – which the rest of the team often do – in a clear, easy to understand sort of way. All he asks in return is a strong cup of tea.


Not everyone in Alpha Gen knows every intricacy of new technology. Thankfully, Jake does. With his Level 3 IT Apprenticeship (soon to become Level 4), he’s a young man with an incredible level of wisdom when it comes to IT. When we or our partners need technical support, Jake’s where we find it. We trust him to be an ever-present source of the best snacks in the office.

The Marketing Team


From running the Alpha Gen social media and blogs to chasing down team members for staff pictures, Caron’s role is hugely varied. She draws on everything she knows from her Masters in Marketing and Advertising – but also brings the advantage of endless adaptability. The only thing she refuses to adapt to is tea without a biscuit. And that seems reasonable.

The Finance Team


A qualified Certified Accountant, Lisa oversees our Finance department. Since joining us in 2016, her diligent, structured approach has kept everything ship shape. She’s also the sort of person you’d want on your pub quiz team and, outside of work, dedicates her personal time to ferrying her daughter around to a hectic schedule of social activities.


Cara is all about the numbers. Her organisational skills are unmatched – even under pressure she’s calm and collected. While working at Alpha Gen, she’ll be completing her AAT qualification. And we’re not saying she’s ‘nesh’, but she’ll probably be doing so while wearing her designated office cardigan.