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Alpha Generation Distribution Partners with Corero to Further Drive Real-Time DDoS Protection into the UK Market

Alpha Generation will bring Corero’s award-winning SmartWall® Threat Defense System (TDS) to the UK reseller channel.

Nottingham, UK (PRWEB) October 1, 2015 – Proactive IT security distributor Alpha Generation Distribution has announced a new partnership with Corero, a leader in Distributed Denial of Service (DDoS) detection and mitigation solutions.

As the DDoS threat landscape continues to evolve and become more complex, Alpha Generation believes that Corero offers industry changing protection for the modern day organisation.

“We’re pleased to announce our new partnership with Corero,” says Chris Walsh, Sales Director at Alpha Generation Distribution. “The Company’s technology provides a first line of defence for what is a growing problem for every business. We have seen a shift in the nature and scale of DDoS attacks – and their targets – and our key partners agree. Now is the right time for a DDoS protection solution that provides sophisticated mitigation techniques, enhanced visibility analytics and reporting, at an extremely competitive price point.”

The need for purpose-built, real-time DDoS mitigation with limitless scalability has been driven, by increasingly sophisticated and frequently occurring DDoS attacks. Internet service providers, hosting providers and the online enterprise are taking a more proactive approach to proper DDoS detection and mitigation.

“The threat of a DDoS attack is something that organisations across all industries need to be aware of,” adds Walsh. “As a result, there is huge demand in the UK channel for appliances like Corero’s – capable of mitigating the full range of DDoS attack vectors, yet economically scalable.”

Rob Swainson, Sales Director at Blue Cube Security said, “Corero’s unique approach to DDoS mitigation enables organisations to deliver that essential first line of defence against DDoS attacks for themselves as well as their customers.

We have a solid historical relationship with Corero and a strong partnership with Alpha Generation. This is an excellent opportunity for Blue Cube to continue to support existing customers, and add additional value to our portfolio.”

The Corero SmartWall® Threat Defense System (TDS) is a family of network security appliances configurable to eliminate DDoS threats in real-time with comprehensive DDoS protection services in rapidly scalable deployments. With a unique, slim line form factor, the Corero SmartWall TDS delivers 1-10Gbps full-duplex performance in a ¼ wide, 1 RU appliance. Organisations can deploy a combination of SmartWall TDS DDoS protection appliances to deliver the performance, connectivity and security required.

“As customers demand Internet service availability and security from their trusted providers, Corero has successfully risen to the occasion with a uniquely positioned solution to drive the scalable and comprehensive protection that customers require,” said Paul Lawrence, VP International Operations at Corero Network Security. “I am excited to partner with Alpha Generation Distribution to further accelerate our success in the UK market.

To find out more about Alpha Generation Distribution, visit

For more information on Corero, visit

About Alpha Generation Distribution Ltd

Alpha Generation Distribution provides value-added distribution to the UK IT channel. Founded in May 2013, the company has a strong background in IT distribution and specialises in proactive security solutions.

Alpha Generation works on a foundation of product knowledge, channel building, marketing support and personal expertise to deliver tangible value to the channel.


About Corero

Corero Network Security is a pioneer in global network security. Corero products and services provide online enterprises, service providers, hosting providers and managed security service providers with an additional layer of security. This layer is capable of inspecting internet traffic, enforcing real-time access and monitoring policies, and mitigating large-scale DDoS attacks.

Corero technology enhances any defence-in-depth security architecture with a scalable, flexible, and responsive defence against DDoS attacks and cyber threats before they reach the targeted IT infrastructure.



Mark Weatherill
Marketing Director
Alpha Generation Distribution Limited

01777 852222

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