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Alpha Generation Distribution Partners with Imation for IronKey in the UK Channel

Continuing a focus on Microsoft-integrated security, Alpha Generation Distribution partners with Imation to deliver IronKey™ Windows To Go and secure storage devices.

Nottingham, UK (PRWEB) March 25, 2015 – Proactive IT security distributor Alpha Generation Distribution has announced a new partnership to distribute the IronKey™ by Imation range through the UK channel. This process will begin with the recruitment of a select number of resellers.

The new relationship combines Imation’s renowned portfolio with Alpha Generation’s extensive experience in Microsoft Windows-integrated security.

“We’ll be working across the entire IronKey by Imation range,” says Stuart Reay, Managing Director at Alpha Generation Distribution. “There’s an existing demand for secure storage, particularly from a brand with such established security credentials. We’ll also be focusing our attention on IronKey Workspace Windows To Go devices, drawing on our specialist experience in Microsoft integrations. ”

IronKey Workspace Windows To Go devices give customers a self-contained Windows 8.0/8.1 environment, stored on a ruggedized flash drive with hardware encryption. As a result, organisations can encourage a climate of flexibility, where users can work on the move using their own hardware – while maintaining security and enforcing corporate policy.

For Alpha Generation, this is the most capable device to meet rapidly growing demand.

“We were an early adopter of what Imation calls ‘PC on a Stick™’,” adds Reay. “But today, with faster processors and USB 3.0, the technology can finally live up to expectations. IronKey Workspace lets users take their work PC with them in their pockets, wherever they go. But, at the same time, remote management gives administrators peace of mind and complete control.”

For Imation, Alpha Generation’s Microsoft-centric approach provides new opportunities to take UK sales to the next level.

“As Imation embarks on the next phase of Windows To Go growth, it was essential to find the correct partner to fulfil this hugely growing market,” says Vinod Chamdal, EMEA Sales Director Channel Imation Mobile Security. “Alpha Generation’s strong focus on Microsoft and SCCM offerings are ideally placed to help expand the channel and drive the market – which Microsoft have anticipated will be worth hundreds of millions of dollars over the next few years. There are huge benefits to be had in this market space.”

Alpha Generation will also be distributing an extensive secure storage range, including USB devices with biometric scanning, flexible remote management options, and on-board hardware encryption to military-grade standards.

To find out more about Alpha Generation Distribution, visit

IronKey and PC on a Stick are trademarks of Imation.

For more information on Imation‘s IronKey product portfolio visit

About Alpha Generation Distribution Ltd

Alpha Generation Distribution provides value-added distribution to the UK IT channel. Founded in May 2013, the company has a strong background in IT distribution and specialises in proactive security solutions.

Alpha Generation works on a foundation of product knowledge, channel building, marketing support and personal expertise to deliver tangible value to the channel.



Mark Weatherill
Marketing Manager
Alpha Generation Distribution Limited
0844 561 1277

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