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Articles by "Chris Walsh, Author at Alpha Generation Distribution"


Timing is Everything

The third part of a three part blog series written by Sales Director, Chris Walsh, focusing on the importance of approaching the right resellers, with the right products, at the right time, which can only be achieved by digging deep in to the UK channel.


Lead gen isn’t really what you’re looking for

This is the second part of a three part blog series, looking at how lead gen is just one ingredient in the recipe that gets vendors and resellers to success. As a distributor, we need to focus our efforts on what we do best and that’s working with the channel.


Selling more security isn’t always better

This is the first part of a three part blog series about working in the UK IT channel written by Alpha Gen’s Sales Director, Chris Walsh, we look at the relationship between distributors and resellers and what vendors are expecting.