Alpha Gen and Thycotic Invest in UK Channel

Thycotic announces a range of new initiatives to grow its UK presence and support a thriving UK partner community.

Nottingham, UK May 9, 2016 – Proactive IT security distributor Alpha Generation Distribution ( is working closely with IT security and password management provider Thycotic ( as the company grows its investment in the UK channel.

Following the company’s 77% year-on-year growth and ten successive quarters of record achievement, Thycotic has invested heavily in the EMEA, particularly the UK. Newly appointed Regional Director Jim Harvey has recruited five new heads including an Enterprise Specialist, Pre-Sales Consultants, and Channel Sales resource. Twinned with a comprehensive partner programme, this will help resellers take Thycotic to their end-users.

This is good news for a UK partner community where privileged account management represents a lucrative market, but one fraught with difficulty. While end-users and partners understand the need for effective password management, legacy products are historically unable to address this demand while retaining flexibility.

“It’s great to take an in-demand product – and a great opportunity – to our partners,” says Chris Walsh, Sales Director at Alpha Generation Distribution. “Internal attacks are a huge risk and businesses are beginning to understand that, if they’re only protected at the perimeter, they’re not doing enough. Thycotic offers the ideal way to fill this security gap, with PAM that doesn’t restrict permissions to the point of becoming counter-productive. It’s a must for end-users, and that makes it a must for our partners.”

UK Regional Director Jim Harvey brings with him extensive experience and an ability to articulate technical solutions as go-to-market strategy.

“Our pioneering comprehensive security solutions are focused on protecting privileged accounts, which have become the critical target of today’s cyber attacks,” says Jim Harvey, Regional Director for UK and Ireland at Thycotic. “Organisations have real and urgent challenges to protect vital systems and sensitive data. They offer a unique market opportunity for resellers to address with our easy to deploy and use technology. We see strong growth for 2016 and look forward to working with Alpha Generation in delivering this compelling proposition that channel partners will benefit from.”

In the coming weeks, Thycotic plans to recruit a new enterprise sales person to support partners in their efforts. In addition, with the impending launch of a new UK partner programme and partner incentives, those efforts will be bolstered, recognised, and rewarded.

Currently, partners can take advantage of two Thycotic incentive programmes. The first, led by Thycotic, allows companies to accrue funds for marketing, training, and events. The second, Thycotic Sales Heroes, is managed by Alpha Generation Distribution. Partners earn points for everything from sending a quote to winning orders, with the top scorers awarded prizes.

“Thycotic provides complementary tools and an extra layer of security,” adds Walsh. “But we’re also keen to support and encourage our partners. What’s more, the pricing is very competitive. We have solutions from a two-man IT team to a multi-site, multi-domain environment. The value of the Thycotic proposition is undeniable – now, with this new investment, we are in a better position than ever to take that proposition to the channel.”

To find out more about Alpha Generation Distribution, visit

For more information on Thycotic, visit

About Alpha Generation Distribution Ltd

Alpha Generation Distribution provides value-added distribution to the UK IT channel.  Founded in May 2013, the company has a strong background in IT distribution and specialises in proactive security solutions.

Alpha Generation works on a foundation of product knowledge, channel building, marketing support and personal expertise to deliver tangible value to the channel.


About Thycotic

Thycotic IT security and password management solutions empower companies to remove the complexities associated with proper access control and management of privileged accounts. An Inc. 5000 company, Thycotic is trusted by more than 3,000 customers worldwide – including members of the Fortune 500, enterprises, government agencies, technology firms, universities, non-profits and managed service providers. To learn more, please visit

Mark Weatherill
Marketing Director
Alpha Generation Distribution Limited
+44 (0) 1777 852222

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