Chris Walsh Joins Alpha Gen

Proactive security solutions distributor Alpha Generation Distribution recruits Chris Walsh to help drive the next stages of growth.

Nottingham, UK March 27th, 2014 – Reflecting the company’s focus on people at the heart of the technology business, value-added IT distributor Alpha Generation Distribution ( announced today the addition of Chris Walsh to its team of directors.

This move, which brings key former members of Arc Technology back together, will see Walsh’s expertise in building relationships with vendors and resellers strengthen the company’s existing position and stimulate continued growth.

“I’m delighted to be joining Alpha Generation Distribution,” says Walsh. “There is a clear plan in terms of what types of vendors we are looking for and how many are required over the next three years. This isn’t something most distributors would do, and it means that vendors know exactly what they’ll get in terms of value-add, while resellers will get bespoke support as they bring vendors through the channel. I feel that my skills and experience are an excellent match for what Alpha Generation Distribution needs to do next.”

In 2003, Walsh joined Arc Technology as a Senior Account Manager, working alongside the team that would later go on to create Alpha Generation Distribution. Here, he was instrumental in delivering SafeBoot’s strong market success and a crucial part of the management buyout that led to Arc Technology’s sale to Exclusive Networks in 2009. More recently, Walsh worked within the channel team at Fortinet, managing distribution and the majority of the UK partners.

It is with all of this experience and knowledge that Walsh joins Alpha Generation Distribution.

“After Fortinet, I wanted a challenge where I could put lessons learnt previously to good use,” adds Walsh. “Working in distribution means I am close to vendors and resellers, making use of the relationships I have built rather than working against former partners. Alpha Generation Distribution presents a unique opportunity to be part of something from its early stages, where we all share a similar idea of what it means to add value and a commitment to helping vendors navigate the UK channel.”

Alpha Generation Distribution’s existing vendors have responded well to the new announcement.
“I’m looking forward to working with Chris,” says Richard Daly, EMEA Channel Manager at AlienVault ( “Alpha Generation Distribution already has a unique proposition in the UK channel, but this new addition makes the team even stronger. I’m excited to see how the company moves to the next level and, in turn, helps us get closer to UK resellers and their customers.”

To find out more about Alpha Generation Distribution, visit

About Alpha Generation Distribution Ltd

Alpha Generation Distribution provides value-added distribution to the UK IT channel. Founded in May 2013, the company has a strong background in IT distribution and specialises in proactive security solutions.

Alpha Generation works on a foundation of product knowledge, channel building, marketing support and personal expertise to deliver tangible value to the channel.


Mark Weatherill
Marketing Manager
Alpha Generation Distribution Limited

0844 561 1277

Written by