Alpha Gen Announces New Bromium Partnership

IT security distributor invites trusted resellers to offer Bromium’s virtualisation-based security for the UK enterprise

Bromium Logo
Bromium logo

Nottingham, UK; 25th September 2017 – Proactive IT security distributor Alpha Generation Distribution has announced a UK partnership with virtualisation-based security specialist Bromium, giving resellers the opportunity to offer an innovative endpoint protection platform to the enterprise.

The partnership comes at a time when organisations – most recently NHS Lanarkshire – are reeling from the effects of malware attacks, and are finding that traditional endpoint protection solutions are struggling to protect them.

Bromium takes a different approach to resolving a universal problem. Instead of simply blocking threats such as malware, ransomware, Advanced Persistent Threats (APTs) and spear-phishing, which are becoming more sophisticated and resistant to signature-based protection, Bromium’s Secure Platform siphons apps into trusted and untrusted segments.

When an untrusted app is launched, it runs in a micro-virtual machine (micro-VM) container to keep it isolated from the rest of the user’s machine. Any malicious apps are isolated and therefore unable to affect anything outside of its container. When the app is closed, its container is destroyed at the same time, preventing any damage and stopping the malware or threat from infiltrating the network.

Chris Clinton, Worldwide VP of Channel Sales & Operations at Bromium, said: “Our research shows that more than half of CISOs think crisis patch management causes major disruption to their IT and security teams and 53% have had to pay overtime or employ third parties to fight their malware fires. Protecting businesses at the source is therefore a much better use of investment.”

“The time is right for a new approach to endpoint protection,” Chris Walsh, Sales Director at Alpha Generation commented. “A detect and protect approach doesn’t work as a lone solution for all threats anymore. This is why enterprises should consider complementing traditional endpoint protection solutions with a virtualised security platform like Bromium to ensure they’re protected from all sides. Bromium provides an impenetrable platform for people to just do their job without worrying they’ll suffer from a potentially damaging attack.”

Alpha Generation is now inviting between 10 and 15 partners over the next 12 months to join the Bromium Partner Network, and only trusted advisors with a solid customer base will be considered. It wants dedicated Value Added Resellers (VARs) who can effectively communicate virtualisation-based security to their customers. Interested VARs must have a strong focus on helping their customers to protect their intellectual property, data and reputation, and be committed to providing proactive, long-term security solutions.

Clinton added. “We chose Alpha Generation as our UK distributor because we feel the company has the expertise to push our ground-breaking solution for the enterprise. It has the knowledgeable sales people as well as the training, enablement and marketing support required to equip businesses for the future. We believe Alpha Generation is the perfect partner to help us reach the market and tackle the ongoing malware problem.”

About Bromium

Bromium protects your brand, data and people using virtualisation-based security. We convert an enterprise’s largest liability – endpoints and servers – into its best defence. By combining our patented hardware-enforced containerisation to deliver application isolation and control, with a distributed Sensor Network to protect across all major threat vectors and attack types, we stop malware in its tracks. Unlike traditional security technologies, Bromium automatically isolates threats and adapts to new attacks using behavioural analysis and instantly shares threat intelligence to eliminate the impact of malware. Bromium offers defence-grade security and counts a rapidly growing set of Fortune 500 companies and government agencies as customers.

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About Alpha Generation Distribution Ltd

Alpha Generation Distribution is a 4SEC Group company providing value-added distribution to the UK IT channel. Founded in May 2013, it has a strong background in IT distribution and specialises in proactive security solutions. Alpha Generation works on a foundation of product knowledge, channel building, marketing support and personal expertise to deliver tangible value to the channel. Visit:

For more information or interviews, please contact:
Clare Homer, CFH Media
+44 (0)7825 744134

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