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Cookies and Privacy Policy

Last updated at 10:43 GMT on 17th February, 2020

At Alpha Gen, we’re committed to establishing and maintaining the trust of our customers, website visitors, landing page visitors, and mailing list subscribers. In part, that’s about being transparent about how we treat the information we collect when you do business with us, use our website, or subscribe to receive information.

Website visitors

When you visit, we use two third-party services, Google Analytics and Lead Forensics to collect standard internet log information. Things like how long you visited us for, the pages you looked at, where you’re based, and – in some cases – your company or organisation name using reverse IP lookup.

It’s all useful for us in improving our website – and all processed in a way that doesn’t identify you personally. You can find out more about how we use cookies below, in the aptly-named ‘How we use cookies’ section.

Links to other websites

We’ll sometimes link from our website to other websites that might be useful or interesting. They’re not operated by us and not governed by this privacy notice. For more information, review their individual privacy policies.

Website security

We’re in the security business, so you can be sure we’re committed to keep your information secure. That’s why we encrypt connections to our website, safeguarding the information we collect and preventing unauthorised access, disclosure, or interception.

Newsletter and information sign up

To send our quarterly newsletter and regular emails, we need personal information like:

  • Your first name and last name
  • The company you work for
  • Your email address

We’ll use it in a few different ways. Mainly, it’s about telling you the stuff you asked us to tell you about. Sometimes, we may also tell you about vendors we work with, product news, incentives and marketing campaigns you can use to generate leads.

We think it’s all very useful – and very relevant. But if you don’t feel the same, you can unsubscribe at any time. Use the ‘Unsubscribe Instantly’ link at the top or bottom of our emails, or email our Data Protection Officer at

If you choose to unsubscribe, we’ll be sorry to see you go. But we’ll make sure you don’t receive any more marketing information – we’ll only retain your email address so it can be added to our exclusion list.

We like to keep our subscribers, though, and that means understanding how people use our emails so we can make them better. We send emails using a third-party platform, Campaign Monitor, which gives us industry-standard email metrics like clicks and opens. For more information on the data collected by Campaign Monitor, see their Privacy Policy.

Landing pages

We use landing pages to give you things you might find useful. That includes information, vendor data sheets, eBooks, trial software and deal registration. It’s also where you’ll RSVP to attend a webinar or event.

On those landing pages, we collect the information we absolutely need to fulfil your request. We also ask for your consent to send additional information we think you’ll be interested in. You can decline if you like – you’ll still get the information you’ve asked for, but you won’t receive any subsequent marketing emails.

Sometimes, we get clever and link our vendor-specific campaigns with the vendor’s customer relationship management (CRM) system. If that’s the case, we’ll specifically ask for consent on behalf of the vendor – and, again, if you decline you’ll still get the information you wanted.

We use a couple of third-party services to run our landing pages. They’re hosted with Unbounce on the domain – you can read their GDPR FAQ. If it’s one of those campaigns we link with a vendor CRM, we use Zapier to process that information – you can read their Privacy Policy for more details on how they handle data.

Legitimate interest

It’s our goal to run an efficient business and provide a good, responsive service. To do that, we sometimes determine we have a legitimate interest in the absence of specific consent. This is used to communicate with you when:

  • You make an enquiry
  • You place an order
  • You request technical support
  • You request marketing support

In short, if it’s critical to fulfilling an agreement or our work as a business, we’ll go ahead and get in touch. Everywhere else, we’ll continue to ask for specific consent wherever possible.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, it becomes a unique identifier and may also include information about your usage or your preferences. That’s how websites and web applications can analyse traffic, see how often you visit as an individual, or tailor themselves to your needs, likes and dislikes.

We use traffic log cookies – files that identify which pages are being used. These help us analyse our traffic and improve our website by tailoring it to the visitor trends we see. We only use this information for statistical analysis and then remove it from the system.

Cookies mean we can monitor which pages you find useful. They don’t give us any access to your computer or any information about you, other than data you have chosen to share with us.

You can choose to accept or decline cookies – although accepting them offers the better experience. Your web browser probably accepts them by default, but that’s easily changed in your browser settings.

Access to your personal information

Any information we hold is still your information. So you’re entitled to access it whenever you want – just email your request to our Data Protection Officer at

Alternatively, you can get a copy of the information we hold about you by writing to:

Alpha Generation Distribution Ltd
Retford Enterprise Centre
Randall Way
DN22 7GR

It’s also in everyone’s interests that any information we hold is accurate. If you believe that any information we’re holding is incorrect or incomplete, email or write to us at the above addresses – we’ll get it corrected right away.

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