Software Asset Management
Software Asset Management is the science of understanding the software you use, making sure it’s appropriately licensed, and finding new ways to optimise your spend.
As businesses use more software, on more devices, in the cloud and on-premise, SAM has become essential. So we’ve selected the products and vendors that are best equipped to help every IT team understand and adopt SAM.


Snow
License Manager
Take the cost and complexity out of software licensing with a unified, up-to-date view of your software, licences and usage.

Snow
Automation Platform
Save time and money by automating the workflows of managing software, from processing software requests to provisioning and enrolling devices.

Snow
Device Manager
Take control of smartphones and tablets with complete Enterprise Mobility Management that’s available on-premise or in the cloud.

SAM
Base Managed
Get the advantages of SAM in the cloud without the frustrations of implementing, managing and maintaining it yourself.

SAM
Base On-Premise
Let our team of SAM specialists design and deliver your implementation and guarantee best practice.

SAM
Professional Review
Get a complete health check for your SAM implementation to see the issues or opportunities you could be missing out on.
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Useful Software Asset Management resources
On-Demand Cloud SAM Webinar
Watch this recorded webinar to see why Software Asset Management needs to be adapted to the cloud.
The Indispensable CIO eBook
See why visibility over software could help you become your business’ most valuable advisor in this free eBook.
IDG Decentralised Spending Report
Hear from 450 IT leaders on the shift to decentralised IT spending and the big implications for your software visibility.
Related news and blogs
Does SAM make sense in the cloud?
Get a clearer view of your cloud software, how to align cloud IT with your business objectives and learn how smarter asset management can help.
Becoming an indispensable CIO
Every CIO wants what’s best for their business. They want to be at the heart of decision making around technology, consistently adding value and creating a strategy for lasting success.
Why CIOs are concerned about the cloud
Discover the cost, governance and security implications that any CIO needs to be aware of as spending shifts from IT to individual business units.
When is it SAM and when is it a SHAM?
Too often we meet SAM experts that don’t attempt to prevent licensing problems. Instead, they prefer to deal with them after they’ve happened.
Alpha Gen Selected as Snow Software’s First Distribution Partner
Press Release: Alpha Gen will grow Snow Software’s partner base to help businesses reduce the risk, cost and complexity of software licensing.
How to achieve sustainable SAM
Using the ISO 19970-1:2017 ITAM model, the specialists at Astute Licensing have developed a model for sustainable SAM – a more comprehensive approach that reduces risk consistently and continually.