Give your customers industry-leading
Software Asset Management

Partner with Snow Software

When it comes to Software Asset Management (SAM), Snow Software is the established leader in the market.

As a Snow Software reseller, you’ll meet demand for greater visibility over software in the network, data centres and the cloud. And you’ll help your customers stay compliant while reducing their licensing costs.

Snow License Manager

Understand your software needs, create Effective Licence Positions and control your costs with the world’s most popular SAM platform.

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Snow has incredible momentum – our resellers are seeing more and more people realise that their software is out of control. And there’s no better way to rein it in.

Amy Sly
Account Manager

Why start selling Snow Software?

Out-of-control software

Software is spiralling, year after year. Most businesses know they’re swinging between non-compliance and over-licensing – they’re searching for a way to find the balance.

The market leader

Snow has the most credibility in the channel, the strongest value proposition, and the most trusted platform. It’s a partnership that makes sense.

Flexible deployment

Snow can be deployed on-premise or in the cloud, with as much or as little management as your customers need. So you can choose the way you do business.

Up-sell opportunities

Snow License Manager can be extended with process automation and enterprise mobility management, giving your customer relationships a convenient next step.

Software Asset Management Playbook

Start now with your free download: a reseller’s guide to the challenge of sprawling software and how our carefully selected portfolio brings your customers contracts under control.


Connecting the channel

From sales support to ready-made, high-performing email and landing page campaigns, we’ll give you everything you need to reach customers and close deals. Because your success is our success –our technical, commercial and marketing expertise is yours to use as your own.

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Become a Snow Software reseller

Leave your details and we’ll be in touch

How we use your information

To contact you, we need personal information like:

  • Your first name and last name
  • The company you work for
  • Your email address

We’ll use it in a few different ways. Mainly, it’s about telling you the stuff you asked us to tell you about. Sometimes, we may also tell you about vendors we work with, product news, incentives and marketing campaigns if you’re a reseller.

We think it’s all very useful – and very relevant. But if you don’t feel the same, you can unsubscribe at any time. Use the ‘Unsubscribe Instantly’ link at the top or bottom of our emails, or email our Data Protection Officer at dpo@alpha-gen.co.uk.

If you choose to unsubscribe, we’ll be sorry to see you go. But we’ll make sure you don’t receive any more marketing information – we’ll only retain your email address so it can be added to our exclusion list.

We like to keep our subscribers, though, and that means understanding how people use our emails so we can make them better. We send emails using a third-party platform, Campaign Monitor, which gives us industry-standard email metrics like clicks and opens. For more information on the data collected by Campaign Monitor, see their Privacy Policy.


Legitimate interest

It’s our goal to run an efficient business and provide a good, responsive service. To do that, we sometimes determine we have a legitimate interest in the absence of specific consent. This is used to communicate with you when:

  • You make an enquiry
  • You place an order
  • You request technical support
  • You request marketing support

In short, if it’s critical to fulfilling an agreement or our work as a business, we’ll go ahead and get in touch. Everywhere else, we’ll continue to ask for specific consent wherever possible.